HOW TO USE SPEED AS A UNIQUE SELLING PROPOSITION

SPEED AS A UNIQUE SELLING PROPOSITION

A unique selling proposition (USP) is the one thing that makes your business better than the competition. It’s a specific and clear benefit that makes your business stand out when compared to other businesses in your market.

A USP might boast the lowest cost, the highest quality, the most experience, the first in its product class or another trait that sets the offering apart from the competition. A unique selling point can be thought of as “what you have that competitors don’t.”

One way to approach the USP is to consider what the competition lacks and how the organization’s product or brand addresses that lack. Another way to think about it is in terms of what the market lacks as a whole. The idea is to use market intelligence to determine how the organization’s offering can meet this need and then develop a unique selling point that takes into account what’s lacking, along with what the customer wants and what the business does well

So the USP is developed with three criteria
The strength of the organization
The weakness of their competitors
What the market or a segment of the market really needs

But today we want to see how to use speed as a unique selling proposition, sometimes most of us are in a perfect market (a market that has a lot of buyers and sellers with homogeneous goods and the price of the the goods are known and fixed by the industry)

For instance, the cement industry is identical to a perfect market, the same cement from a particular brand is the same everywhere and everyone knows the price, even the buyers who is coming to buy, in a scenario like that speed can be your only advantage, speed in delivering and speed in listening to clients and meeting their needs.

There are times when a customer really needs quick attention, like when someone is really in need of a chilled drink on a sunny day, or a remote worker looking for a co work space to use their power and data to finish a project under a deadline, or even a man whose shoes just disappointed him on the way to a meeting and he seeks a cobbler or a graduate who is seeking a CV to apply for a job application before the deadline.

These are examples of clients who need speed in the delivery of the services they require not just quality, most times small enterprises can also use speed as an advantage because they don’t have much client at that moment compared to bigger enterprises who might have a client base of over 20-50 compared to a small enterprise that deals with 2-5 clients monthly.

When you engage speed as your USP, you attract the clients who need to meet up with deadlines and that should not be strange to you too but also in addition to your speed please add quality.

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