HOW TO SELL A REFRIGERATOR TO AN ESKIMO (INUITS)

The first time I heard this question was when Sir Emmanuel Emmyllionaire Akpe asked us the students of Bachelor of Copywriting in the year 2020, and I thought the question weird but I was sure that every question can be answered when you dismantle them with the 5 Whys Root Cause Analysis (I’ll discuss this some other time)

So I’ll share how I answered the question, Are you all ready to learn?

You see to sell a product or service, one of the most prioritized knowledge is your target audience, the Eskimos who are also referred to as Inuits, but for the cause of words already popular with people, we would stick with Eskimos

To become a better salesman or closer, you need to understand the needs and wants of your target audience, Inuit are Indigenous Peoples living in the Arctic regions of Canada, Greenland, Alaska, and Russia.

Inuit are both lacking adequate access to food due to the inability to access traditional food sources, as well as a general lack of access to grocery store food options.
An Inuit or Eskimo gets their fresh food through hunting or fishing, which means they can only get access to fresh food as there isn’t a preventing appliance even if there is access to power.

If you don’t study your audience to know their needs, you won’t be able to sell to their dreams because you haven’t studied their pain points, it takes the KLT principle for people to trust you enough to buy from you else, they need to believe that you understand what they are going through before they can trust your solution.

The next thing is to understand your product or service
In this scenario, our product is the refrigerator, the fundamental reason for having a refrigerator is to keep food cold. Cold temperatures help food stay fresh longer. The basic idea behind refrigeration is to slow down the activity of bacteria (which all food contains) so that it takes longer for the bacteria to spoil the food.

So this means that this particular feature is what you need to sell to an Eskimo, they don’t need their food to be cold because they already live in a cold region, there is a difference between a cold meal and a fresh meal, they desire a fresh meal and it’s up to you to sell the destination, what fresh food can do for them.

A salesperson should be armed with selling the benefit of the benefit, the benefits of the fresh food, preserved by the refrigerator is what you should put in your copy, advert or publicity material.

Lastly is to put an offer alongside, this could be a guarantee or a warranty, a pay back guarantee, a discount, a free gift alongside, coupon code, this offer could contain a complimentary good or supplementary good, something that you would know that the customer might enjoy alongside the product or service.

A refrigerator could go well with an inverter, warranty, free repair, or even a steam kettle knowing fully well that their environment is one that is really cold.

Hope you’ve learnt how better to sell

Like Our Story ? Donate to Support Us, Click Here

You want to share a story with us? Do you want to advertise with us? Do you need publicity/live coverage for product, service, or event? Contact us on WhatsApp +16477721660 or email Adebaconnector@gmail.com