January 19, 2025

Meta, the leading social media platform, has recently made an exciting announcement for content creators in Nigeria and Ghana. Starting from July 1, 2024, individuals with a minimum of 5,000 followers will have the opportunity to monetize their content on Facebook. This new initiative opens up a world of possibilities for creators to earn money through their engaging and innovative posts. It’s a great step towards recognizing and rewarding the hard work and creativity of individuals in the digital space. So, if you’re a content creator in Nigeria or Ghana, get ready to take advantage of this fantastic opportunity provided by Meta on their platform.

 

This occurred as the company introduced monetization features, In-Stream Ads on Facebook and Facebook Ads on Reels, on Monday.

As per the statement issued by Meta, the parent company of Facebook, Instagram, and WhatsApp, the introduction of these two new features will provide content creators with the opportunity to monetize their original videos and engage with their communities in a more meaningful way. This move is aimed at empowering creators to not only showcase their creativity but also to build a loyal followers and generate income through their content. By offering these tools, Meta is demonstrating its commitment to supporting and rewarding the hard work and dedication of creators across its platforms.

It was also mentioned that qualified content creators in both nations will have the opportunity to generate revenue from their video and reels content, with assistance available in more than 30 languages worldwide.

The statement reads: “To use either product, creators must pass and remain compliant with Facebook’s partnership monitasation policies and content monetization policies and they must be at least 18 years old.

“Additionally, for in-stream ads creators must meet certain requirements such as having a minimum of 5,000 followers.”

Commenting on the rollout, Global Partnerships Lead, Africa, Middle East and Turkey, AMET, at Meta Moon Baz, said: “Everyday, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others and bring people together.

“This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money, whilst setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators.” 

According to Meta, “In-stream Ads can play before, during or after on-demand videos, whether it’s pre-recorded content or when publishing a recording of a previous live stream. 

“Types of In-stream Ads include Pre-roll Ads (which play before a video starts,), Mid-roll Ads (which play during videos), Image Ads (static image ads that display beneath the content) and Post-roll Ads (ads which appear at the end of videos).

“Ads on Facebook Reels integrate seamlessly into original Reels, enabling creators to get paid based on the performance of their original reels while entertaining fans.”

The introduction of these monetization features by Meta is a game-changer for content creators in Nigeria and Ghana. It provides them with a unique opportunity to earn money from their engaging and original content on Facebook and Instagram. This initiative not only rewards creativity but also encourages creators to continue producing high-quality content for their audiences. This move also reflects Meta’s dedication to empowering creators and fostering a vibrant creative community on its platforms.

 

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