EASY STEPS TO WRITE A BUSINESS PROPOSAL

Sometimes a well written business proposal can often mean the difference between losing or winning a prospective client.

A business proposal is different from a business plan but what is a business proposal? A business proposal is a document that is used to persuade a prospective buyer into buying their goods and services.

A business proposal is a document that outlines what your business does and what you can do for your client.

It is mostly written when a client sends a RFP (request for proposal)

There are two types of business proposal

1. Solicited Business proposals (business proposal that was requested for by a client)

2. Unsolicited Business proposals (a business proposal that was sent without a prior request RFP)

The first step to take when making a business proposal is to research about the person/company/personality of the company.

Also research what you’re offering and how it matches what they need.
Then make a note on the various things below

✓ Who you are, what does your company do to ease the pain of your audience and customer

✓ what problems are your customer/buyer facing (list the tasks that are needed to be done)

✓ what is the solution your company is offering to alleviate the problem

✓ How will your company implement this solution effectively

✓ an estimate of resources (time and money) what will you charge?

After making notes, one will fill these information according to the contents of the business proposal

1. Title page
This part would have the name of your company and brand logo

2. Table of contents

This part is important because most high level executives probably don’t have time to go through the entire proposal, so the table guides them.

3. Executive Summary

This part includes the introduction, overview, the vision and milestones

4. Problem Statement

This is the part where you show that you’ve done your assignment, point out a problem the client might not be aware they had.

5. Proposed Solutions

This is the part where you show the client how your product and service will solve the problem earlier stated.

6. Qualifications

In this section, you show what makes you capable of solving that problem, accolades gotten, awards won, testimonials, case studies etc

7. Project Timeline:

This section shows the time frame it would take to deliver the solution and the different stages of the project.

8. Pricing, billing and Legal

This part has to do with the various prices involved, legal requirements as well.

9. Terms and conditions

The terms and conditions should be expressed written out not implied.

10. The Acceptance

This section is where the signatures should be appended, when the terms and conditions have been studied and the prices are favourable for both parties.

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