There are questions that always run through the mind of every customer, even if these questions aren’t asked by them, whether it is a Copy or an advert every customer looks out for these questions.

And sometimes the reason why people haven’t bought from you is because you didn’t answer all these questions. Let’s quickly glance through them.

1. Who are You?

In this era, Trust is actually acquired before purchase can be made, people find it hard to buy from someone they just met and hardly know.

You answer this question by showing your recognition, membership certificates, affiliations, and anything that shows your credibility. Also giving your Location can also help too.

2. How can your product or service make my life better?

Customers are naturally selfish, and this isn’t a bad thing. People don’t have enough time to waste on something that won’t be beneficial to them. People care more about their toothache than an earthquake that happened at the other side of the world.

As a Producer, Or Seller you answer this question by showing the unique selling proposition of your company, Product or service, you explain to them why your product is better than someone else’s

This should be done without criticising another’s product but by wisely showing the unique quality of your product and why it is different from the usual products.

3. Who has it worked For?

People want to know if someone has used this product and has it worked for them. The Bandwagon effect states that people would go for anything that has been used by other people, most copywriters apply this effect on their copy,

Customers would rather use a product that has been used by a lot of people, it is the reason why people check reviews before making purchase.

A seller answers this question by putting up an authentic statistics of those who have used that product, putting up testimonies and success stories from customers.

4. How much is the Product or Service?

Customers want to know the price, if it is within their Budget, can they afford it?

They also want to know if that price is worth the value they would derive from the Product or service, An Economist would call it Utility (satisfaction derived from consuming a product or patronising a service)

A seller should answer this question by giving out a variety of price that matches the quality that the product has and possesses. There should be a price list. Most restaurants have a menu with prices attached to various Food and snacks making it easy for the customer to make his or her choice.

5. How Do I Get Your Product?

Another question asked by a customer is how to get access to that product or service, which platform would it be delivered.

The Seller answers this question by giving out contact details, Location as earlier discussed. Discuss the logistics details and time the Product is usually delivered. Mode of delivery too and platform used

6. What can I do if I don’t like the Product after purchase?

Most customers want to know that even after making purchase, and they don’t like the Product, there has to be a way to complain and get their money back.

The Seller answers these question by making return policies, guarantee, warranty, having an effective customer service

The better referral is a happy and pleased Customer. You never know the power of a pleased customer as well as a displeased or Unsatisfied customer (I pray you don’t find out the later)

Hope you learnt from these questions?

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