Drake has just signed up with his country’s biggest cannabis producers to commence a fully-licensed joint venture to produce and distribute marijuana.
The move is also to promote ‘More Life Growth Company’, his new firm named after his 2017 project ‘More Life’.
The music producer took to his Instagram page to flaunt his newest non-musical endeavor with a video featuring the phrase “Welcome to More Life Growth Co.” spinning in front of what appears to be a futuristic greenhouse.
“Under the deal, the multi-Grammy award winner will take a 60% stake in a subsidiary of stock-market listed Canopy Growth ( WEED.TO ), which produces cannabis in nearby Scarborough, Ontario,” the news outlet wrote.
“U.S.-listed shares of Canopy (CGC.N ), which last year drew a major investment from Corona-brewer Constellation Brands, rose around 3% in early trading.”
Among other areas of business interest, the company will focus on providing “cannabis products and herbs, medicinal herb extracts, herbal tea, rolling papers, dried plants as well as other merch and apparel.”
The Canadian rapper is not the first celebrity who would be launching deep into the weed industry.
Post Malone, an American rapper, had previously launched a marijuana company named Shaboink while Snoop Dogg, his colleague, also partnered with Canopy through a unit called Tweed.
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