April 18, 2026

Sadly, Statistics has shown that 96% of Business fail within 10 years, But even the 4% that make it aren’t necessarily successful or profitable (culled from the book “Sell Like Crazy” by Sabri Suby)

The Better we understand that the Market doesn’t pay you for having the best products or services, It rewards you for solving problems.

We get compensated on the basis of How we market and build value around your solution to the pains and desires of your customers

The Bigger the problem you solve, the more you’ll be compensated.

Your competitive edge should be on understanding your market and your prospect deepest desires, pains, fears, hopes than your competitors

In Business, the Little stuff kills the Big stuff.

As the owner of your business, your number one responsibility is to sell.

According to the book “Sell like Crazy” Sabri claims that we can apply the Pareto principle in Business

Which is “Focusing on the 20% of the business activities that produces revenue, and apply the Pareto principle again to the 20% which leaves us to 4% (20% of the 20) and hire people to do the 80% of the business activities that does move the money needle”

Every Business needs Hardwork to make Sales and to work hard, your “WHY” has to be so big that your “HOW” becomes easy.

Your Customers already have desires in their minds, and your work is to “Enter the conversation happening in the minds of your customers”

Marketing is not just about advertising, There is more to it, it involves even your branding, packaging.

Marketing is anything you do that makes your product to be bought by a potential customer.

Customers do not buy what your company sell, they buy what your company can do for them

“Marketing is an ongoing process” – Gary Mastro

Next time we would look at the Four “P”s of Marketing mix which includes

✓PRICE
✓PLACE
✓PRODUCT
✓PROMOTION

Hope you found value

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