HOW TO CLOSE DEALS FASTER
We are all aware that a great product and service does not sell itself, people buy extension of themselves, even if you have the cure to HIV, if you don’t find a way to make people see the value of what you’re selling or creating, people won’t buy.
1. You must clearly identify the pain point, most people just sell features of their products and services without pointing out what the destination is, you must talk about the benefits of what you’re offering.
Other times you need to point out the pain point of what the customer who won’t get your product or service would go through so that your target audience would know that you can understand what they are going through.
Also learn to talk about other customers who have also used the service and how it changed their lives or made them better.
2. Create scarcity, people mostly buy because of fear of missing out, people would go for a product that they aren’t sure they might have the opportunity to get or buy at that particular price, this is why there are higher sales during a discount and black Fridays. You must let people know how much your product means to them, you can also create urgency through deadlines and those who are also interested in what you’re offering.
3. Allow people sell themselves, get to know them, engage them in a conversation if you can, become friends with them, ask them why they want to get your product if you can get a better perspective of their problem so that you can provide a better solution, this can be achieved when we ask open ended questions, reiterate what they are saying, allow people to know that you understand them and you aren’t using them. After they buy from you, you can give tips as well to help them use the product better.
4. Your body language should exude confidence especially when negotiation is going on, it’s normally easy to be confident when you are so sure that your product can solve the problem at hand, learn to see yourself as the doctor and your product is the medicine administered to the customer who is your patient.
Always smile, don’t bug people, don’t sound desperate, I know you need their money but they are also in need of your solution, always communicate what you can do and not what you can’t do.
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