Maritime digital marketing

Before we discuss about digital marketing, it’s best to understand what marketing is all about

Marketing refers to any activity that aims to promote a brand and increase the sales of either the products or services of a Firm or individual.

It could be packaging, advertising, product quality, discounts, coupons etc

But when it comes to digital marketing, a company focuses on those activities that can increase their sales and brand equity on the digital space (online)

These activities ranges from search engine optimization, email marketing, content Marketing, Copywriting, brand Storytelling etc

Digital marketing works like in any other related industry, I’m not downgrading the place of offline marketing and regular sales, but to reach more targets, prospects and boost one’s business, you need digital marketing and it is crucial in a time like this because a large untapped audience can be found on the digital space, but those in the Maritime sector know this already because we help in the globalization of the world

Becoming a digital marketer in these times,one need to know about sales, Copywriting, search engine optimization, branding, content marketing, graphic designing,etc

But one doesn’t need to know all these, one has to know content Marketing which is to me like the foundation, you can collaborate with other experts in other niches to get excellent results.

But becoming a Maritime digital marketer, one has to be knowledgeable about maritime subject matters and topics

Every company that needs promotion and online visibility can leverage on digital marketing, as long as that Maritime firm has anything of value to give to the public, as long as you have an opinion worth hearing, as long as that company sells.

Companies such as shipping agencies, broke firms, shipping dockyards, boatyards, cruise liners and vacation companies, ship construction companies etc

The role of the maritime digital marketer basically is to promote the services, product, sales, online visibility and brand equity of the maritime Firm he or she is representing.

But first he has to understand the target audience, the customer segmentation that needs the value delivered by that firm.

Let’s say the Firm is a Shipping Agency, then their target are importers and exporters, if that firm is a shipping company, then their target are ship owners, charterers, crew members and if it’s a Logistics company, they need customers, agents and dispatch riders.

It is the work of the digital marketer to create a customer persona to find out their demographics (age, sex, location, social status ) and Psychographics (Mentality, emotions, feelings, pain point)

Then he should get the company’s brand story, values, beliefs, strengths, unique selling proposition and create stories that sell or contents that either engages, educates and entertains that customer persona.

This also would help him or her to find the best digital marketing tools to use, email marketing, Sales letter, Content marketing etc

Benefits of the maritime digital marketing are

Firstly, it increases the visibility of the brand of the company, many people do not know that many maritime and logistics firms exist, because they haven’t leverage fully on the power of digital marketing

Secondly, it is a medium to educate and engage the audience, a lot of importers do not know how best to ship their products, the documentation, and how to go about getting them. They end up paying more than required.

Thirdly, it increases the sales when most people know about your company and your products, they patronise

Fourthly, It helps in recruiting the right personnels, people can apply from wherever they are. This in turn saves cost of billboards, adverts, promotions and handbills

Lastly, your business can survive without a physical office or edifice. Your business transactions can be done virtually as well as business meetings. Yet you’ll still deliver effectively and efficiently, this also counts during pandemics and lockdown

Hope you found value?

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