I know we have many brandpreneurs out there, it’s not like this is for brand ambassadors alone but for every one that truly understand branding.
Let’s start from branding, what’s branding?
“A brand is more than a logo, name or slogan.
A brand is the entire experience people have
with your product or service. The everyday
interaction people have with what you do,
product or service.
Your brand is what they say it is; what do your
customers have to say about your brand?” Coined from Deborah Olugbade’s book “Dear Brand Owner”
In other words you get to project your BRAND but your customers get to define your BRAND from how they perceive it or view it.
So Brand visibility is very powerful. You might project yourself as someone who isn’t knowledgeable but the value you give is so undeniable that those who read your work can’t help but see you as a Value giver.
Meanwhile I pray you got that.
So while I was serving, I didn’t like wearing my uniform (reasons best known to me)
I finally decided to wear it to meet with the Local Government Inspector, after my meeting with him. I decided to get some thing to eat.
There was this little girl of about 3 years. With smiles She shouted “Corper shun”
I smiled back and waved at her, Her smile increased as She waved back.
But I got the message. If I wasn’t putting on that uniform, I could not have made her smile. She probably won’t even know that I was a corp member.
I would have just passed her without GETTING NOTICED.
I know some times we dabble into many skills and we are Multipotentialites.
But I’m advising you all to kindly project as frequent as possible that brand that we would want people to perceive us as.
I hope you got value thoughđ
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