ONE CHANCE

I left for work very late last week, I had woken up late because of some things I had to take care of that night, also I wasn’t really feeling so strong so I needed some time to recharge before having my bath.

As I approached the bus stop, I saw three cabs, waiting for passengers, knowing how late I was to work already, I waited for the driver to call out for me, assessing which car would take off faster until I heard the driver give me the sign

“One chance”

But why did I choose the cab of the driver who shouted “one chance”, as the car was on its way to my place of work, I pondered on the reason why and I came to a conclusion.

We have different types of markets, one of them being a perfect market, what is a perfect market?

A perfect market is a market where there are many buyers and sellers and the buyers have complete knowledge of the price of the goods and the price cannot be manipulated by the sellers.

Cab drivers are an example because every one (both buyers and sellers) are aware of the price so it wasn’t the price that attracted me but an edge of speed (not making me wait like the other cabs would have)

In this coming year, I know you have alot to think about but I would want you to find your ‘one chance’ to be preferred over your competitors, in a market where there are many persons who do the same thing that you do, you need an unfair advantage.

Now the unfair advantage could be speed, integrity, values, excellence, customer service, warranty, guarantee, a certification, an extra skill, a rare knowledge etc

You might add just one or two of these and add them to your USP and thank me later

Hope you learnt something new? Which ‘one chance’ would you want to have

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