Have you ever returned from the mall, supermarket, or shop and wondered why an item is there in your grocery bag, why did I even buy this item? Well I’ve come bearing good news. I can tell you why
The first thing I want to educate us on is that people buy out of their emotions and justify with logic.
So try to remember why you bought the last item you purchase, was it a gift for a friend? To protect or feed the family or yourself, for fear of loosing out on a good deal, to get a cheaper rate, for pride, to be highly esteemed by friends, to feel good, because it was made by a big brand
All these reasons are all emotional.
It’s easy to pinpoint the emotion that overwhelms one while they are purchasing a product
Here are the few reasons why anybody buys anything
- Love
- Greed
- Fear of losing out on a great deal
- Scarcity
- Pleasure
- Health reasons
- Esteem
- Development
These aren’t all, but the major reasons why people buy anything, and as a digital marketer, or salesperson one has to be familiar with these reasons.
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