Let’s explain employment first, when one is earning a living no matter how little the job is by providing services or products to the market place
Whether you’re self employed, an employee in a white or blue collar job, into sales or marketing. These values will work for you regardless the work you do.
Value means a lot to many people, people differ with their needs, ideologies, culture and beliefs so their values should differ too, but in this case value means trying to remain relevant for a period.
One of my favorite bible characters is Daniel, he remained valuable in three regimes and was sought whenever there was a problem beyond the wise men of the kingdom, you can also know how valuable you are by checking how many people come to meet you to solve their problems.
Quickly let’s look at the ways value can be retained.
- Company focus and goals.
Most companies have a lot of goals that makes the employees confused, a company is into alot of things; Housing, Charity, Food production etc
First choose what you want to be focused on, goal focused, market focused, customer focused etc
Let’s say a restaurant is focused on its customer’s hygiene, this determines the cleanliness of the kitchen, how the utensils should be sterilized, how the chefs should appear, the ingredients, food that would be prepared etc
They will retain value because they have a goal and they are focused on achieving it.
- Art of selling
Every employed person or entrepreneur should master the art of selling. Sometimes one can have the right products but nobody knows about it’s wonders.
Two books that changed my perception of selling were
A. Sell like crazy (Sabri suby)
B. Sell or be sold (Grant Cardone)
Every day we all sell things without being aware. We sell ideas, we sell our personalities to get friends, we sell to avoid getting punished, we sell our poetic words to get the love of our lives
Change the mindset of selling a product to seeing yourself offering value to your customers, imagine your customer as a patient, and your product is the cure to that sickness. You must love your product too and believe in it else others won’t
- Customer service
Money lies with people and if you get their heart you’ll get their treasure.
Mike Murdock said “every good business deal should spring into a relationship”
Have you been able to reach out to your customers and ask about their welfare, send goodwill messages to them, wishes if possible know their birthdays.
I once saw an advert about a soap during the pandemic, telling people to wash their hands to stay safe not just with their soap but any soap at all. This shows empathy that you have their welfare at heart
- Digitalization
Take your business online, let your business have an online presence and high online visibility, you can employ social media managers, and copywriters, content writers you don’t need to do it yourself.
We have “Google my business”, create a website, have a social media platform for reaching out to customers, engaging with them, listening to their complaints and giving them first hand information about new products or services or rumors.
Someone close to me was sick, and needed quick medical attention during the lockdown, she reached out to a pharmacy that had online visibility, to get her drugs and delivered to her doorstep.
- Research
While other business are counting their losses, make research, check how businesses bounce back during epidemics,
Study patterns, most patterns repeat themselves but you won’t know this unless you research.
Study the generation z (1996-2015)
How do they think, what are their buying habits, where can they be found, study seasons and the product associated with the seasons.
How can you make your products cheaper, are there raw materials that can be sourced within your environment etc.
Here’s a secret I learnt from Seth Godin “focus on how to serve your customers better, you’ll see better ways to”
Hope you found value?
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